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Trends in Evaluating and Measuring Brand Reputation
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How to Avoid Google Penalizing AI-Generated Marketing Content
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Universal Analytics Back-up: Transitioning to G4 Data Measurement
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Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
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How to Elevate B2B Buyer Personas Through Strategic Survey Insights
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Marketing Agencies, Pricing and AI: Why Something’s Got to Give
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
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Knowing Your Customer—When Your Customer Is a Business
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
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Marketing Is Not a Foreign Language
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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A Programmatic Approach to B2B Advertising in 5 Steps
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
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When AI-Generated Customization Goes From Personalized to Creepy
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LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
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2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization
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Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
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Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
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