John McDermott (Advertising Age)
Foursquare has for the first time begun testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands. To date, small businesses on Foursquare have only been able to advertise by offering discounts to a user after he or she checked-in to that location. Some merchants can now lure in nearby consumers by promoting a photo of a dish, a glowing review left by a Foursquare user or just their listing. Here’s what you need to know about Foursquare paid promotions to get in on the action!
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