CustomDisc.com is tuning into the business of promotions, premiums, and incentives by establishing a Special Markets Division. The Stamford, CT-based company, which operates a Web site where consumers can customize CDs from a library of more than 250,000 licensed tracks from 185 record labels, will now burn tailored discs for corporate customers. Imagine an exterminator offering custom Beatles CDs to new sign-ups, or an auto maker giving test drivers a CD’s worth of Route 66 covers. Or, corporations can give consumers password access to a co-branded Web site where they can mix a CD that CustomDisc produces and ships. Liner notes, jewel box, and disc face can all be special-ordered. For more information, swing your mouse over to customdisc.com or call 203-323-8901.
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