American financial services institutions are increasingly their use of direct marketing, according to a Direct Marketing Association report which found that the $13.4 billion that U.S. banks and credit institutions spent last year on direct marketing advertising generated $178.8 billion in sales.
In 2012, these sales are forecast to hit $286.2 billion, according to the report.
The report also found that:
* Banks and credit card institutions had the best return on investment in this sector in 2007 at $13.37 per dollar spent.
* Financial services direct marketers mainly use non-catalog direct mail (41.8%) as their primary direct marketing channel.
* Financial services companies
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