It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.
The average price for an ad on Facebook rose 123 percent over the cost a year ago.
Smaller businesses with limited ad budgets now must make some difficult decisions when deciding whether to advertise on Facebook. Click here to read The Wall Street Journal’s story on what small businesses are doing in response to rising Facebook ad costs.
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