E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones.
The company is claiming to be the first in the industry to develop such an application.
According to ExactTarget, its iPhone application gives e-mail marketers mobile access to their ExactTarget accounts where they can view, pause or resume an e-mail campaign in progress; view scheduled campaigns in both list and calendar views; and access campaign tracking data.
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