Advertising agency Euro RSCG Worldwide has acquired a controlling interest in Maximum Coverage Media (MCM), a San Diego-based direct response television media buying agency, for an undisclosed sum.
MCM will be renamed Euro RSCG MCM and will become part of Euro RSCG Marketing Services.
Euro RSCG MCM joins agency unit Tyee Euro RSCG in providing a full range of DRTV services.
Euro RSCG Worldwide is headquartered in Paris.
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