Despite downward pressure on pricing resulting from industry consolidation, the market for e-mail marketing platforms and services in the UK will have grown 20% by the end of 2006 over 2005, from $274 million to $329 million, according to London-based E-consultancy.
According to previous E-consultancy estimates, the UK e-mail market was worth $222 million in 2004, meaning there has been a 50% growth in that market in two years, the company reported.
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