EDiets.com, Inc spent $3 million on television advertising during its fiscal second quarter. The company’s total ad spend for the quarter, which ended June 30, was $11 million.
Previously, the Deerfield Beach, FL-based online diet and healthy living site relied on Web-based advertising to attract new subscribers to its site.
“While our cost to acquire a member in the second quarter did not change significantly compared to the prior quarter, results from our initial television advertising campaigns have been encouraging and have exceeded the performance of some of our online ad buys,” said David Humble, chief executive officer of eDiets.com in a statement.
Humble continued, “It is clear that television has the potential to become a significant channel for us to acquire new members, with economics that we expect will improve over time as we optimize our spending mix.”
Network
