eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
In this Q&A with The Street, eBay’s Head of Global Growth, Jody Ford, talks about the brands social strategy to drive growth among Millennials, bring in new users and incorporate more personalized, effective interactions. As an indicator of the importance of social to eBay—Ford calls it a “massive opportunity”—it doubled U.S. traffic to 20% coming from social marketing.
Ford shares the benefits of marketing on so many social channels, social media marketing best practices, trends and the social channels that show the best results for eBay.
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