Don’t tell Robert Rosenthal the e-mail list rental market is dead.
Conventional wisdom has held it for some time: That since the dot-com crash of 2000 and passage of the Can Spam Act of 2003, e-mail is good for retention, not prospecting.
However, Rosenthal’s Maynard, MA-based direct response ad agency Mothers of Invention (formerly Passaic Parc), was able to generate conversion rates
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