E-centives Completes BrightStreet Acquisition

Posted on by Chief Marketer Staff

Online marketing services provider e-centives Inc. has completed its acquisition of BrightStreet Inc., a developer of promotional and data tracking technologies, for an undisclosed sum.

BrightStreet’s systems will reportedly enable e-centives clients to:

* Use the Internet to deliver secure, customized, fully trackable marketing programs and promotions.

* Track redemptions by identifying consumer segments and analyzing their purchase behavior.

* Gain insights about consumer preferences and motivations.

* Enhance consumer relationships with rich data modeling and sophisticated targeting.

E-centives is based in Bethesda, MD.

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