MarTech

IBM & Apple Apps Give Retail Associates Access to Customer Data

January 13, 2015 |  by Patty Odell

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

Successful Webinars Start with Content

January 9, 2015 |  by Patty Odell

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Why Brands Lag in Marketing to Women and Moms

January 9, 2015 |  by Patty Odell

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Is Your Marketing Team Proactive? Self-Assess to Find Out

January 8, 2015 |  by Kelly Wrather

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

Marketers Embracing Data-Driven Practices

January 7, 2015 |  by Chief Marketer Staff

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

Kraft Sends 50 Marketers to CES? Are you There?

January 6, 2015 |  by Jack Marshall (WSJ Blog)

CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.

Want to Be Successful in 2015? Have a Plan

January 6, 2015 |  by Beth Negus Viveiros

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.

5 Big Brand CMO’s Face Tough Jobs Ahead

January 5, 2015 |  by Steven Perlberg (CMO Today)

  The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five…

Three Ways to Improve Your 2015 Mobile Strategy

December 16, 2014 |  by Mark Ghermezian

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

The C-level Social Media Gap

December 15, 2014 |  by Marketing Tech Blog

Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.