Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.
MarTech
8 Phrases You Don’t Want to Hear from Your Creative Team
These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for.
Benchmark to Excellence, not Mediocrity
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.
Would Your CMO Have a Beer With Your CTO?
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.
Special Report: Marketing Automation Trend Watch
New research shows top performing marketers are leveraging martech solutions to manage digital and email campaigns quickly, segmenting audiences and databases. Read how these top performers approach and employ marketing automation to drive results
21 Questions You Must Ask The Marketing Team
Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.
Smart Johnny Walker Bottle “Talks” to Us
The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.
How to Use Facebook’s “Call-to-Action” Button
Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!
5 Tips to Perfect CMO/Creative Relationship
CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.
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