Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…
Download this whitepaper, “Fueling Enhanced Email Intelligence,” to learn how to build the foundation for more effective data-centric initiatives.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.