Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
Seven steps to creating realistic campaign objectives for ecommerce marketing.
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
Key steps to improve mobile product discovery along the customer journey.
The results of our AI in Marketing Pulse Survey are in.
If you're new to data clean rooms, here are some insights to consider before getting started.
The benefits and uses for user-generated content to improve a brand's SEO.
A deep dive into retail media networks and The Home Depot's offering, Retail Media +.