Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
A look at the most-read CM stories of the year.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.