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Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
Examples of brands leveraging QR codes with success.
Tips from Forrester on how to digitize customer service.
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Considerations for retail marketers when engaging consumers on their mobile devices.
Google announced it would delay cookie deprecation for another two years.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.