Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
AHA, Coca-Cola's first brand in a decade, recently rolled out its first 360-degree marketing campaign.
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
How Barefoot Wine & Bubbly highlights the brand's sense of fun and its support of diversity in a new campaign.
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
How marketers can prepare for the demise of third-party cookies.
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.