Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
Pitfalls and insights on establishing social media KPIs.
How the brand increased conversion rates by taking upper-funnel data into account.
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How tried-and-true technologies are eliminating friction along the customer journey.
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Tips for promoting sustainability practices to consumers.
Lessons learned from Stop & Shop’s early-adopter approach.
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.