Playing a Golden Oldie
Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA's specialty import division in the early '90s,
Consumer Marketing
Rudolf Gains More Friends
NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any
Shop and Win
Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card
Find a Strange Bedfellow
Promotion is such an incestuous business. How often do you hear people say that? Usually they're talking about how everybody's "in bed" with everybody
The Two Lives of Marvin, the Deli King
Last month, I had to shoot a photograph in the rustic part of Connecticut for a promotion. It was a cool and beautiful Saturday.At lunch I drove around
Subway Rides the Blue Line
Subway Sandwiches & Salads broke into the big leagues of kids' marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon's
A Flinty Look at the Future
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
Deal Makers
Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned
100 years of Promotion
If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.
Sitings
Dan's picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let
