Context vs. Content Marketing
I love the quote, "There are two kinds of people: Those who talk a lot and those who don't listen."There are also two kinds of marketing that apply directly
Consumer Marketing
Snack Attack
Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to '97 run as president
Is Advertising Dead?
Let's play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM
No Subpoena Needed: Here’s the Whole Story
To everyone who has paused from watching Court TV to call me at the office, and found me missing, I've neither been indicted nor have I been subpoenaed
Do clients think promotion marketing strategy is more important than brand advertising?
Rather than debating marketing tactics, imagine the brand or promotion manager as the "author" of the marketing "sentence." The "noun" is the brand. Attached
Promotion, America-Style
When I moved to Minnesota this summer, it wasn't to live in the shadow of the Mall of America - but I'm not complaining that that's how it turned out.
September 1, 1998
Reel Deals
Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the
Animorphs Changing into a MultiMedia Success
NEW YORK Quick, think of a successful children's book series that was turned into a hit TV show? If you answered Goosebumps, you're right, but execs at
European Gold Pro Award Winners Chosen
Promotions from Belgium, England, France, Germany, Israel, Italy, Spain, and the Netherlands won 15 gold and 15 silver PRO Awards this year out of a record-breaking
