Reclaiming Salem’s Lot
Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going
Consumer Marketing
Sitings
CLEANING UP THE STY www.pigglywiggly.comI don't much care for the grocer's online "smiling character," Mr. Pig whose snout is plastered all over the site.
International
Sleeping Well MADRID - Flex beds made sure its distributors didn't lose sleep with a program that got them dreaming of mysterious foreign lands and eternal
How About an Award for Great Legs?
The annual industry ritual of self-salutation is fast approaching. There'll be awards in the categories of best this, best that, and best them. However,
Sessions
Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee
Marketing Services
Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.
Net Results
Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001
KEYNOTE PRESENTATIONS
Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the
Reel Deals
INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:
Myth Making
Imagine being handed the assignment of bringing a legend to life - that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
