Delivering the Punch Line
It wasn't enough to make Clamato virtually clam free. The Mott's, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable
Consumer Marketing
Reel Deals
ANNA AND THE KING (Twentieth Century Fox) Estimated Release Date: Fourth Quarter 1999 Starring: Chow Yun-Fat, Jodie Foster Top Line: A non-musical version
Ten Trends for A New Year
This year promises to be an interesting - if not exciting - one for marketers. A robust economy, low unemployment, and low interest rates are driving
Making the Point with a Fast-Thinking Crowd
I recently spotted this headline on a convenience store billboard: "Our Coffee is Fresh or It's Free." Get real, I said to myself. I want it fresh or
Happy Feet
Alize. There is a good chance you haven't heard of it. It's a premium liquor that blends passion fruit with cognac. I can tell you Alize is delicious
Cause Marketing Snapshot
77 percent of U.S. consumers want companies to commit to a specific cause for a long time, instead of running short promos with several causes. (That's
February 1, 1999
Kraft Serves Up Ethnic Plans
Kraft Foods, Glenview, IL, has promoted Jill Rahman to director of ethnic marketing and external relations. She succeeds Boris Oglesby, who was recently
Clip and Rave
Colgate's Total toothpaste, Clorox's Formula 409, and Dreyer's Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert
Pie in the Sky
Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,
