DEAL MAKERS
Paramount Pictures, Hollywood, promoted Lisa DiMarzio to senior vp-worldwide marketing partnerships for the Motion Picture Group. She had been vp-promotions.TBS,
Consumer Marketing
KB&P Branches Out
New York City-based Kirshenbaum Bond & Partners, known for far-out advertising, is bolstering its p.r. and promotions group "in response to clients' growing
All’s Fair
Star Wars is the odds-on bet to conquer this month's Toy Fair. NEW YORK Last year, one of the biggest buzz-generators at Toy Fair was what you couldn't
BRAND Enrollment
The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:
CVS Tries New Prescription
Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll
A Life Worth Living
Quaker Oats' Life Cereal, which is known for featuring children on its colorful box fronts, has announced a nationwide contest to find a new trio that
Burger King Lends A Hand
Burger King of Miami, FL, deepened its tie-in program with Nickelodeon by signing on as sponsor for The Big Help, the network's ongoing campaign to encourage
Deep Impact
Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian
Crowning Achievement, But Details Are a Royal Pain
An old Gaelic ditty goes something like: "... one 'l' or two 'l' ending in 'y', it all means the same to an Irishman's eye; but if you knock the 'l' out
Feds No Longer in the Chips
A three-year federal investigation into the aggressive promotional practices of Plano, TX-based Frito-Lay has ended with no charges being brought against
