Amtrak’s Silver Bullet
Amtrak has gotten, well, on track since it first structured its promotion strategy around property tie-ins last spring. Revenues for 1998 topped $1 billion,
Consumer Marketing
Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
Keeper of the Corporate Counterculture
There's no question that Ben Cohen and Jerry Greenfield will forever be hailed as pioneers in the annals of frozen desserts. But four years ago, they
Networking
PSG is becoming a recognizable acronym on the marketing scene through acquisitions. Its purchases continued last month as the company - Promotion Services
Account-Specific Spotlight: San Antonio
San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That's right, 100 percent. San Antonio also tops the
Toothpaste Bares its Teeth
The hip new 4ME&U Korean toothpaste brand targeted 13- to 18-year-olds by getting them to think twice about leaving the house without properly caring
Sitings
Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
Acting on Impulse
Leander, TX-based Impulse Software has introduced a new system that allows small online businesses to create and manage coupons for special offers and
People
Marianne Frasco named vp-business development at Trade Dimensions, Wilton, CT.As part of a restructuring, Adamson, St. Louis, named Richard Rubenstein
Grounded in Reality
Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs
