Sitings
Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
Dan's Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right
Here's the setup. Our client was Allied Domecq's Sauza Tequila, the No. 1 tequila in Mexico and the fastest growing spirits brand in the world. But even
PBS named Judy Braune vp-strategy and brand management for the media network's newly restructured Communications & Brand Management department. Also,
A handful of top hotel chains have remodeled their frequent-guest programs to accommodate more promotion-savvy travelers. The newest revamp came from
A former market research chief from Kraft has been named to head Ryan Research, a new unit of Ryan Partnership.The internal department is offering Ryan
Thanks to the steady convergence of direct marketing and the Internet, the number of U.S. acquisitions and strategic mergers in the direct marketing industry
NEW YORK No, we didn't get to see Hasbro's new line of Star Wars: Episode I - The Phantom Menace toys, aside from a few crumbs the toy maker tossed out
Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million
St. Petersburg, Fl-based SuperMarkets Online, a subsidiary of Catalina Marketing Corp., has signed an agreement with Dulles, VA-based America Online to
THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze