Grounded in Reality

Vancouver-based online contest operator Internet Sports Network completed a deal recently to acquire SportsMark Promotions, a 13-year-old firm that runs more than 100 promotions annually.

The $4 million SportsMark has offices in Phoenix and Calgary, and carries licenses from the players’ associations of the NHL, MLB, and NFL. The company primarily runs contests for newspapers and TV stations, but has worked with such national brands as Gillette, John Deere, Owens Corning, and Coors Brewing Co.