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Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion
Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion
Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm's been driving a tricked-up prototype of the car
Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2
Creativity got upstaged in Chicago last month. Not that it wasn't in the spotlight. Speakers held forth on the use of creative as an enhancement to brand
It's less of a leap than you might think.Fifteen years after his star turn at the 1984 Olympic Games, Mitch Gaylord has joined the promotion industry
Omnicom Group's technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which
The big data swap is on as marketers sling bullet passes to their top targets - and people who act just like them.Welcome back, sports fans. Even non-football
The Marketing Continuum will move forward with new financial resources but the same senior management in place after its acquisition by New York City-based
The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently