BRODEUR GOES INTERACTIVE

Omnicom Group’s technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which specializes in creating digital marketing and sales programs for kiosk, laptop, and Web applications, will combine with Brodeur Worldwide’s graphic and Web development departments to produce new promo and marketing programs. The group will have a U.S. staff of 30.