The Net According to Jerry
Internet College, the half-day seminar that helps kick off the annual promo Expo conference in Chicago, benefited for the second consecutive year by the
Internet College, the half-day seminar that helps kick off the annual promo Expo conference in Chicago, benefited for the second consecutive year by the
Hallmark Cards has set a new marketing team as part of its plan to triple sales to $12 billion by 2010. The greeting card giant will expand into five
I'm glad to be writing this article now, not later. A few years in the future, a major shift in the telecommunications business will force writers to
The Great White North division of BIC is using its sponsorship of the Canadian Football League's Grey Cup championship game to spark interest in its razors
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including
David Brenner doesn't know if the advertising that Ha-Lo Industries runs in Major League Baseball dugouts planted a subliminal message in Sammy Sosa's
Cosmetics sampling just got 12 times better. Arcade Marketing, New York City, developed a sampling pack that holds up to 12 different formulas in peel-open
The stunt is old-hat by now: An e-mail chain letter posing as "market research" promises money, software, or free products to those who pass it on (September
It may not have been pretty, but Daniel Aquilar's dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann's Chinese Theater
It's time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing