The last straw
Remember Coke's Magic Can fiasco in the late '80s, when consumers accidentally drank the special weighted liquid in winning cans? PopStraw Co. has got
Consumer Marketing
UNLIMITED CONSOLIDATION
Norwood Promotional Products, Inc., Austin, TX, stayed in acquisition mode with an agreement to purchase supplier Advertising Unlimited from R.L. Polk
BUY RATINGS
So much for independent research. In separate deals announced this month, Dutch media giant VNU NV acquired Nielsen Media Research, while London-based
So, You’re the New Customer Marketing Manager…
In August, we repor-ted about the "convergence phenomenon" as it pertains to retailing. In short, most marketing tools available to manufacturers are
Ralphs’ red light special
Here's the latest gizmo for shopping carts: Klever-Kart puts an LCD display on cart handles, and promotion offers scroll by as shoppers stroll the aisles.
Shagged Again: Austin Powers’ latest mission is to infiltrate schools.
New Line Cinema apparently didn't exhaust all tie-in possibilities with the prodigious marketing campaign that accompanied the theatrical release of Austin
Shaking the Tree
When we set out to help launch Lipton's Sun Spree Flavored Tea in the U.S., we had one existing creative element with which to work. Introducing the tea
Gone Hollywood
DraftWorldwide has an eye for entertainment.You just can't cut it these days unless you've got connections in show business.So thinks Chicago - based
ACCOUNT ACTION: OCTOBER 1999
The Z Group, an Atlanta-based agency formed by former Coca-Cola chief marketing officer Sergio Zyman, was named by eTour.com, Atlanta, to design and develop
Still Smoldering
The smoking gun has changed hands.The landmark November 1998 settlement between 46 states and four tobacco companies restricted marketing, especially
