Making Like a Family: CoActive knocks out walls between divisions.
The company formerly known as Inmark Enterprises, CoActive Marketing Group, thinks it has something to teach those giant marketing conglomerates.After
Consumer Marketing
Radio Active
Radio networks are leading a throng of media companies elbowing their way into the promotion business. Are they providing clients with a new menu, or
As Seen On TV
Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon's 175-plus malls as early as fourth-quarter
Coupon Squeeze in California
Marketers can no longer give Californians the "gift" of coupons. A law passed Oct. 10 prohibits marketers from offering a coupon as a gift or prize if
Wrapped Attention
Sometimes it still pays to think inside the box.New technology and twists on old tactics are driving promotional packaging. There are two varieties: Promos
Boxing Days
Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that
Crazy Quilt: Media conglomerates’ marketing units mix assets and ideas.
American Suzuki wanted to use more than TV's "spots and dots" this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership
In Praise of Clutter
When was the last time anyone in promotion discussed strategy and didn't express a desire to "break through the clutter?"I can't hear the phrase without
Clark Zones In: New c-store format plays up brands.
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
The Secret Handshake
As the "Global Village" grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn't hurt.Rosie O'Donnell can draw crowds
