Making Like a Family: CoActive knocks out walls between divisions.
The company formerly known as Inmark Enterprises, CoActive Marketing Group, thinks it has something to teach those giant marketing conglomerates.After
The company formerly known as Inmark Enterprises, CoActive Marketing Group, thinks it has something to teach those giant marketing conglomerates.After
Radio networks are leading a throng of media companies elbowing their way into the promotion business. Are they providing clients with a new menu, or
Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon's 175-plus malls as early as fourth-quarter
Marketers can no longer give Californians the "gift" of coupons. A law passed Oct. 10 prohibits marketers from offering a coupon as a gift or prize if
Sometimes it still pays to think inside the box.New technology and twists on old tactics are driving promotional packaging. There are two varieties: Promos
Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that
American Suzuki wanted to use more than TV's "spots and dots" this year in introducing its new line of SUVs.The Brea, CA-based auto maker is giving dealership
When was the last time anyone in promotion discussed strategy and didn't express a desire to "break through the clutter?"I can't hear the phrase without
Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores
As the "Global Village" grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn't hurt.Rosie O'Donnell can draw crowds