Escape to the Net
Is the Internet spawning a nation of jaded super-consumers who feel more empowered and at the same time more bored? Recent studies from various sources
Is the Internet spawning a nation of jaded super-consumers who feel more empowered and at the same time more bored? Recent studies from various sources
Why would 100,000 people travel to a corporation's anniversary event, competing for the opportunity and paying for the privilege?Why would a group of
This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding
Marketing Drive Worldwide, Wilton, CT, and London, has absorbed Impact/FCB in Toronto into its marketing services brand network. The agency, which has
It's winter. Fish is the diet dinner du jour, and waistlines are at issue - especially after the holiday season's Millennium fetes.Apart from the restaurant
The big are getting better.Major packaged goods companies and retail chains are earning each other's respect by improving strategy and execution. That's
In this corner, Slim Jim, the undisputed champ of the $204 million meat snack business with a 19 percent market share.In this corner, The Ostrich.Yes,
Rexall Sundown is making Pokemon vitamins and supplements. Reading the release, I shudderingly flashbacked to a pre-school (and pre-childproof cap) me,
Snyder Communications, Bethesda, MD, reportedly began accepting bids from prospective suitors last month after announcing that it had retained Deutsche
When DVC threw a December recruiting party at its funky Muffin Head Productions office, programmers and Web designers didn't even have to visit the former