Marketing Drive Worldwide, Wilton, CT, and London, has absorbed Impact/FCB in Toronto into its marketing services brand network. The agency, which has 20 employees, will continue to partner with Chigago-based FCB but operate under the Marketing Drive Worldwide banner as Marketing Drive Worldwide Canada.
Says Marketing Drive Worldwide co-ceo Wes Bray: “As part of Marketing Drive, Impact/FCB will become a collabor-ative partner to our agencies worldwide, positioned for what we expect will be the growing trend among major marketers toward consolidating marketing services on a multi-national basis.” FCB’s Chicago office absorbed Impact’s flagship office last year (April promo).
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