Coke Taps Frenette to Head Europe
Coca-Cola, Atlanta, last week tapped chief marketing officer Charles Frenette to lead its European division and named Minute Maid president Stephen Jones
Coca-Cola, Atlanta, last week tapped chief marketing officer Charles Frenette to lead its European division and named Minute Maid president Stephen Jones
Holiday shoppers who cleaned up on discounts and deals offered by dot-coms could have found even more of a bargain at the aptly named more.com, a four-month-old
This tidbit comes from attorney Felix Hofer of Studio Legale Hofer Losch Torricelli, who apprises the PMA Law Bulletin of goings-on in Italy.Under the
When does something as low-tech as a Christmas card qualify as a hot marketing tool? When Blockbuster Entertainment customers send 66,000 of them to soldiers
Cyrk, Inc., Gloucester, MA, made a strategic investment in Skulogix, Inc., a private Toronto-based company that provides direct-to-consumer product fulfillment
Frankel & Co. plans to invest in global expansion and new technology following its purchase last month by Publicis SA.Paris-based Publicis will pay a
Appliance makers are serving upscale goods and brand-conscious promos. Will it curb consumers' appetite for price deals?Appliance sales are strong as
In December's column, we discussed the three things any manufacturer needs to execute a successful promotion plan: 1) Know what you want and what you're
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy