Is Your Promotion Viral, Or Merely Nauseating?
Twenty years ago, if your promotion purported to be "interactive" you were perched on the leading edge. Precariously so, because few promotions were truly
Consumer Marketing
Sneak Previews
Marketers seeking a boffo Hollywood tie-in have properties aplenty from which to choose in the coming year.Looking for a "rousing" action-adventure film
Industrial Strength: Everyone pitched in to make DVD technology a hit in ’99.
DVD is now a household word - even if nobody's sure what the letters stand for. While debate continued over whether the future of recorded video and music
The Loved Boat
How do you demo a cruise ship in land-locked cities - when the ship isn't even built yet? Invite would-be travelers to the movies. Royal Caribbean toured
Must the Mail Go Through?
Could someone please make the Internet the exclusive venue for direct marketing now? So far, all this boundless new distribution channel has done is increase
CMGI OPTS IN
Andover, MA-based Internet marketing conglomerate CMGI agreed to pay $520 million in stock to acquire permission-based e-mail marketer Yesmail.com, Vernon
Offline Ads: Is TV a bust for dot-coms?
Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause
ALLIANCE ALLIANCE
Gloucester, MA-based Cyrk Inc. made a $10 million investment in Alliance Entertainment Corp., a music, video, and game distributor and a fledgling developer
GETTING LITERATE
Lighthouse Global Network, Chicago, last week acquired U.K.-based C&FD Ltd., which designs and produces corporate literature including annual reports,
FACTS: Philanthropy 101
In the U.S., 109 million volunteers do $255 billion worth of work every year.It costs charities about $25 to recruit a volunteer offline, and almost nothing
