PLAYING FAVORITES
Account-specific marketing creates both opportunities and challenges for suppliers, retailers, and agencies.Account-specific marketing. Customer-specific
Consumer Marketing
A Cut Above
It was a creative concept no sane QSR marketer would have ever attempted on his own. But sometimes, if you're lucky, you get some help from your customers.In
JIMMY NEUTRON: BOY GENIUS (Paramount)
Estimated Release Date: Fourth Quarter 2001Starring: TBDTop Line: A CGI film that follows 10-year-old Jimmy Neutron, the smartest kid in the world, as
LICENSING SHOW 2000: Character Studies
OK, so you probably won't be scoring that deal with Warner Bros. for Harry Potter toothpaste. (Actually, Johnson & Johnson already beat you to it.)Never
THE PLOT THICKENS
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
Whither Kraft?
Analysts speculate that Kraft's planned public offering presages an eventual spin-off of Philip Morris's food business. But chairman Geoffrey Bible denies
Remind Me Why We’re Doing This Again?
Creative? Check. Media? Check. Official rules? Check. Registration? Check. Objective? Huh?So begins another sad, objective-less promotion. You've seen
SKILL SETTING
WPP Group, London, acquired two more marketing companies. Its Ogilvy Group unit purchased U.K.-based Dialogue Marketing Partnership Ltd., which posted
Rewriting School Books
The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing
Dealmakers
Nickelodeon named Jim Perry vp-sales and business development.National Hockey League marketing unit NHL Enterprises promoted Ed Horne to president, Brian
