White Sale
Consumers of major appliances are getting a little crazy. According to market research firm NPD Intelect, buyers of "white goods" (washers, dryers, refrigerators,
Consumer Marketing
WHAT’S THE WORST THAT CAN HAPPEN? (MGM)
Estimated Release Date: July 2001Starring: Danny DeVito, Martin LawrenceTop Line: A billionaire (DeVito) catches a crook (Lawrence) robbing his home.
Distributor Dilemmas
R.J. Reynolds Tobacco Co. is awaiting a trial date in its racketeering suit against a wholesaler and four retailers that allegedly stole promotional funds
ACQ-RED HED
New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver,
EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola's summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann's column a few moments ago ("Off Target," June promo). It's about time another sane human
NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
HITTING THE TARGET
Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.
August 1, 2000
