Nickelodeon named Jim Perry vp-sales and business development.

National Hockey League marketing unit NHL Enterprises promoted Ed Horne to president, Brian Jennings to group vp-consumer products marketing, and Andrew Judelson to vp-corporate marketing.

Gruner + Jahr USA named Diane Potter to a new senior vp-consumer marketing post.

Sesame Workshop named Lisa Appleby to the new position of vp-business development.

National Football League Players Association marketing arm Players, Inc. promoted Allison Tucker to assistant vp and Karen Bush to licensing manager. The company also hired Stephen Goodman as corporate marketing manager and Maggie Halligan as special events manager.

New Line Cinema continued restaffing by hiring former Artisan Entertainment advertising vp Kevin Shelby as vp-marketing.

Lori Sale, who had a cup of coffee with Universal in January (April promo), joined Miramax Films as vp-worldwide promotions. She replaces the departed John Polwrek.

Saban Consumer Products named Gina Mace-Sands director of promotions and promoted Stacey Gardner to account manager. The Fox Family Worldwide division also named Frank Keating vp-marketing and hired Robin Altman away from Mattel to be director of licensing and merchandising.

E! Entertainment Television Networks named Cartoon Network vet Stephen Croncota senior vp-marketing.

UPN named Marna Grantham senior vp-marketing and Sarah Pierce vp-on-air promotion.

Warner Bros. Consumer Products named Nathalie Wolderling marketing director of international licensing.

Glynn Brailsford named president and ceo of the PROMAX and BDA electronic media associations. The Brit’s extensive career includes stints as head of his own promo shop, promosapiens, director of creative services for Channel 5 in London, on-air marketing honcho at Discovery Channel Europe and Nickelodeon U.K., and U.K. chair of PROMAX.

Kelly O’Connor named vp-exhibitor services for Warner Bros. Domestic Theatrical Distribution.

E! Online named Laurel Wyner Dunlea vp-marketing.