Building the Whopper
McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson
Consumer Marketing
February 1, 2001
New Year’s Reservations
It's the start of the new year, and time for everyone to make those resolutions that may or may not be broken. I've always ended up on the negative side
NEW AND NOTEWORTHY PRODUCTS JANUARY 2001
Cookie Cutter Think you have a tasty brand? Let's talk. A new Logo Dough offering from an Atlanta-based company of the same name can turn a logo, message,
Multiple Pit Stops
NASCAR Racers drives into second season with a full crew of partners. Fox Family Worldwide is at it again. The Los Angeles-based entertainment company,
Start the Presses
Specialty printing is taking a lot of new twists and turns.If your business is involved in specialty printing, it's a good time to be you.The market sector
How to Survive an Agency Review
Done correctly, the process can benefit both sides. Choosing an agency is one of the most important decisions a brand marketer makes.The ever-changing
Wax On, Wax Off
A&E, Madam Tussaud's bring Biography into museums. New York City-based A&E Networks has bought popular documentary show Biography a ticket into Madam
Taking a Shot
Dr Pepper/Seven Up this month starts shooting from behind the three-point line with a January-through-March college basketball-flavored campaign for 7-Up.The
How to Waste Lots of Money to Get Bad Customers
Most readers have had marketing projects that didn't exactly perform as well as they had wanted. And they probably know why they didn't. Hindsight is
