Keebler Deal Fortifies Kellogg
Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,
Consumer Marketing
More Than a Coupon
FSI Council selects three campaigns for its famed Hall.Chicago-based FSI Council of America hosted a press conference and cocktail party at PROMO Expo
ANSWERING THE CALL
This year's Dialog Award winners prove phonecard offers can get customers talking.With everybody and their grandmother e-mailing the bejeezus out of each
Consumer evolution
Promotion participants are migrating to the Internet. But traditional marketing tactics are still what's driving them there.Perhaps a day will come when
Making Lemons into Lemonade
This issue contains a great deal of discussion about the need for brand marketers to listen more closely to customers and tailor promotions to meet their
NEW AND NOTEWORTHY TOOLS
DECEMBER 2000 Habla Espanol? Orange, CA-based direct marketing company Experian introduced a new Spanish-speaking consumer database that lets brands target
Head of the Class
Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High
MOVERS&SHAPERS
THE LAW The Names: Bob Butterworth, Janet Napolitano, Skip HumphreyTitles: Florida Attorney General, Arizona Attorney General, Former Minnesota Attorney
Holiday Central
Mall promotions gain status with national marketers.Promoting in shopping malls is hardly a new strategy for marketers. But the lengths to which brands
More Fuel to the Fire
AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when
