Taking a Shot
Dr Pepper/Seven Up this month starts shooting from behind the three-point line with a January-through-March college basketball-flavored campaign for 7-Up.The
Consumer Marketing
How to Waste Lots of Money to Get Bad Customers
Most readers have had marketing projects that didn't exactly perform as well as they had wanted. And they probably know why they didn't. Hindsight is
Pepsi Feels Its Oats
PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion
Flare Up at Burger King
Can a new marketing menu satiate consumers - and franchisees?The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain
P-O-P The Last Stand
Despite the Internet's best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After
TRAVEL AND HOSPITALITY
Traveling Companions Hotels bunk with bedfellows from soccer players to turtles. Partnership has taken on new meaning in the hospitality industry as hotels
Saved from the Shredder
A few leftover tidbits from the 2000 Truth files, before we toss the trash and switch on the shredder.Flip: Kudos to Denny's, which transformed its image
MARKETING SERVICES JANUARY 2001
Mary Jo Yafchak promoted to ceo of AccuData America and Alvion Technologies, Inc., Cape Coral, FL. Elsewhere, former vp-business development Paul Theriot
A NEW WEB COMMUNITY
We'd like to introduce you to MarketingClick.com, a business-to-business site that should soon prove to be a "Favorite" of marketing professionals from
A Caseful of Briefs
Highlights from the PMA Law conference. Privacy and the Internet were hot topics at the Promotion Marketing Association's annual Law Conference, held
