Re-Blocking
H&R Block adds partners, recalculates Refund Rewards. H&R Block is using new math this year.The Kansas City-based company kicks off four joint promotions
Consumer Marketing
NEW AND NOTEWORTHY TOOLS JANUARY 2001
Retail Roulette Will customers be loyal if they routinely are given a chance to win their purchases? The people behind Fun2buy.com think so, which is
ADDITIONAL SIDE EFFECTS
DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT'S STILL NOT SAFE FROM CONTROVERSY.You know you've arrived - for better or worse
E-eek!
E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend - a chain letter of sorts - that asked about a dozen personal questions.
AGENCY MOVES JANUARY 2001
Iain Ferguson, ceo of The Sales Machine Euro RSCG, named president of the Association of Promotion Marketing Agencies Worldwide, Stamford, CT. Neil Contess,
A Lesson in Numbers
Volume, profit, and share are the spice of a client's life. Tell me what you want, what you really, really want."The Spice Girls, a musical group known
2000 the year in review
january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as
The Nine-Month Campaign
Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five
German Bank Says `Show Me The Money’
For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated - if not outright prohibitive - environment
January 1, 2001
