Back to Business
We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder
Consumer Marketing
A New Dawn
Aurora Foods, St. Louis, continued to rebound early this fall even as former ceo Ian Wilson and erstwhile chief financial officer M. Laurie Cummings pleaded
ACCOUNT ACTION
Awards.com, Lyndhurst, NJ, an awards, promotional, and motivational products company, formed a partnership with Sodexho, Gaithersburg, MD, to be its official
FINANCIAL SERVICES: Tuition Check
First USA is rooming with Chris and Luke this year. The Wilmington, DE-based division of Bank One Corp. signed a sponsorship deal in June, hiring the
Spanning the Globe
Six U.S. campaigns are among the potential winners of the Association of Promotion Marketing Agencies Worldwide's 2001 Globe Awards, which will be announced
Getting Labeled
In the old days, rock legends like Mick Jagger and Sting would sneer at corporate sponsorships. But it's a Brand New Day in the music business (as Sting
PROMO 100 Updates
In the spirit of USA Today, here's a quick overview of what's been happening at agencies among the elite ranks of the PROMO 100. 1. The New York office
It’s a Relationship Business
It was tough making those first phone calls the week after Sept. 11 as I set about writing this month's feature story. How could I possibly ask people
Whatever Works
I know this campaign is old, but I still think it's great. That's how one industry expert apologetically offered his nomination for Best Overall Promotion
NEW AND NOTEWORTHY TOOLS
Not Just Skin Deep Jinny Beauty Supply Co., Chicago, is helping marketers get a handle on the ethnic beauty care market with the OTC Ethnic Beauty Supply
