What’s the Big Idea?
Jimmy Stewart said it best in Mr. Smith Goes to Washington: Either I'm dead right or I'm crazy! If you have a great idea you've been working on lately,
Jimmy Stewart said it best in Mr. Smith Goes to Washington: Either I'm dead right or I'm crazy! If you have a great idea you've been working on lately,
Toys Us, Paramus, NJ, named Michael Tabakin director of corporate marketing-licensing and entertainment (photo, pg. 125) and David Kuhnlein director of
Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up
Is it 2002 yet? There is so much about 2001 worth leaving behind that I thought maybe we could skip the last two months and proceed directly to January.
With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the
COMING CLEAN Prestige Brands International, Bonita Springs, FL, will purchase Cincinnati-based Procter & Gamble's Comet cleanser brand. Controlled by
Veridiem, Inc., Maynard, MA, named Rick Cramer president and ceo. William Hogg promoted to executive vp-manufacturing at Livonia, MI-based Valassis. He
By the time you see this issue, we'll be catching our breath after three busy days at PROMO Expo in Chicago. This year, we've been especially keen on
For years, TV networks made their fortunes through mass advertising. But the last 10 years have seen marketers shift away from the shotgun approach to
OK, so Coke and Harry Potter and the Sorcerer's Stone get top billing. But Minneapolis-based General Mills' foodservice division next month ties into