Calls of the Wild
Loyal Budweiser drinkers are not to be taken lightly or litely, in most cases. I learned that much rather quickly while tagging along for the Wild On
Consumer Marketing
Recession-Era Advice
Doug Wood has been watching TV very carefully, and has advice for marketers fielding promotions after the Sept. 11 attacks: Don't cut corners. In past
Intelligent Risk-Taking
Highly creative promotion professionals are continuously looking for innovative promotions that can successfully build a brand. Competition and clutter
Jingo Bingo
Patriotic marketing responses to the Sept. 11 terrorist attacks have come in a variety of ways, some tastefully and others a little exploitatively. On
Sports Sponsorships: Nothing But the Truth
Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York
HOLIDAY STRATEGIES: Peppering the Holidays
It's a busy time of year for the marketing elves at Dr Pepper/Seven-Up. The Plano, TX-based beverage marketer started its Christmas shopping early this
AGENCY MOVES
Jeremy Pagden named ceo of The Integer Group, Denver. He replaces Ron Askew, who left to become chief marketing officer of Golden, CO-based Coors Brewing
NEW AND NOTEWORTHY PRODUCTS
Day by Day These 14-inch-by-27-inch linen towels come with a dowel and cord for easy mounting on walls. Dudley, MA-based Stevens Linen has a variety of
Whopper Deals
Burger King Corp in October unveiled a long-term partnership with DreamWorks SKG to jointly promote the next five animated and live-action theatrical
Eye Candy
Elite Chocolate got teenagers in Israel to spread the word about its new larger-sized Mekupelet XL candy SKU by using innovative technology that got them
