Account Action
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,
There are always scads of new products at the Food Marketing Institute's annual show and this year was no exception, from Nestl's Toll House candy bars
Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer
Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will
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The following grid includes a description of agency capabilities, as provided by the company. For a full description of the methodology used to develop
CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,
When last we left DVC Worldwide as PROMO's Agency of the Decade, in 1999 it was laboring under debt from two ambitious Internet acquisitions and anxious
The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of
We're all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,