Consumer Marketing

Account Action

|  by Chief Marketer Staff

Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,

From Tasty to T&A

|  by Chief Marketer Staff

There are always scads of new products at the Food Marketing Institute's annual show and this year was no exception, from Nestl's Toll House candy bars

Mother of Invention?

|  by Chief Marketer Staff

Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

Pepsi Picks Funnyman

|  by Chief Marketer Staff

Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will

UPGRADING THE MENU

|  by Chief Marketer Staff

ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts

Agency Rankings, 26-96

|  by Chief Marketer Staff

The following grid includes a description of agency capabilities, as provided by the company. For a full description of the methodology used to develop

Cross Training

|  by Chief Marketer Staff

CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,

Next Generation

|  by Chief Marketer Staff

When last we left DVC Worldwide as PROMO's Agency of the Decade, in 1999 it was laboring under debt from two ambitious Internet acquisitions and anxious

Double Standard

|  by Chief Marketer Staff

We're all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,