Maine to Track Marketing Spending on Drugs
Maine is close to enacting a law that will require drug companies to disclose how much they spend on marketing. Legislators approved the bill last week,
Consumer Marketing
Back in Blonde: MGM Plans Blowout for Sequel
The outlook is blonder and greener for MGM as it prepares for next month's sequel to one of its most successful films in recent years. Legally Blonde
Acquisitions
D VU FOR DOMINICK'S? Safeway Stores may have found a buyer for its beleaguered Dominick's chain. The Yucaipa Cos. is rumored to be interested in buying
From Russia with Root Beer
EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I'd thought of that! Then there are the even less frequent occasions where
Pitfall protection
This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues
New and Noteworthy Products
Office Fun Chicago-based Microthin.com is offering a new mouse pad that companies can use as a promotional item to inform IT departments about their services.
Client Side
Sony Pictures Entertainment, Culver City, CA, tapped George Leon as executive VP-worldwide promotions and product placement; he will head up a new office
When good promotions go bad
Kellogg Co. announced in April that a computer error in its American Airlines' American Dream sweepstakes led to erroneously informing several thousand
When truth hurts
They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications
Eye on Innovation
Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger
