Ironman Triathlon Kicks off Six-Month Promotion
The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees
The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees
Disney's Kim Possible and Scholastic's Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based
In its first partnership with a cereal brand, the American College of Sports Medicine will promote health and fitness on millions of Wheaties cereal boxes
Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general
A Congressional committee heard testimony last week on marketing guidelines for "safer" cigarettes as the U.S. House of Representatives mulls legislation
Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men's fashion brand GANT Company AB to manufacture and distribute
Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie's Angels: Full Throttle.
After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers
Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S.
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate